Securities Research Company (SRC), a respected research-based firm dedicated to providing the investment community with unique, historical information using proprietary stock-charting tools and a database that houses the most extensive chronological performance data available.
Founded in 1933 by chart-pioneer Richard McKay, SRC is highly regarded as the “keeper of the data” and America’s most trusted stock-charting company. Our in-house database houses one of the most complete sets of historical stock price and key financial performance metrics available anywhere – with up to 100 years of stock performance measures accurately detailing price, volume, earnings, and dividend information for over 5,000 NYSE, ASE, and NASDAQ companies.
Our charts use a semi-logarithmic scale to plot earnings and dividends, as well as price, moving average, trading volume, and relative performance-to-market index. This signature product offering allows investment professionals and individual investors to instantly and accurately assess the performance of selected stocks or groups of stocks in a visually compelling and easy-to-read manner.
WHAT MAKES US DIFFERENT
SRC’s value proposition is based upon our highly accurate and completeness of data and the use of this financial data for technical and fundamental analysis.
HIGHLY ACCURATE AND COMPLETE DATA
We have over 80 years of stock performance history, while most others have only 10-12 years of historical stock data. And, unlike other companies, we have no gaps in earnings adjusted for splits. As a result, are the only financial information provider that is capable of furnishing a complete, long-term perspective of a stock’s performance.
CHARTS THAT ARE EASY TO UNDERSTAND AND USE
Our chart books and online stock charting products are significantly more user-friendly than other products on the market, enabling users to get the most out of our charts without a steep learning curve.
In an independent market research study, 80.7% of respondents stated that they would prefer to use our charting products to the ones they are currently using, because of their products’ ease of use. In the same study, 73% stated that our charts were easier to understand.
FEATURES UNIQUE TO SRC’S STOCK CHARTS
- Our stock charts are semi-log scale and show the percentage moves of a stock instead of arithmetic moves used by most stock charts. SRC’s semi-log scale allows you to easily compare the performance of one stock to another – regardless of the stock price.
- Company earnings are adjusted for extraordinary items – giving you the most accurate picture of earnings performance.
- Significant company events are noted, and each chart contains dozens of key financial data to help you make smart investment choices.
- All data has been fully adjusted for stock dividends and splits.
We have developed a charting technology that provides the optimal presentation style for the historical data contained in its database. As validated by market research, this technology provides us with a product that is perceived superior to other products on the market.
We invite you to take a closer look at our online and print stock charts … and you’ll know why thousands of investors worldwide rely on SRC’s stock charts in the selection of their investments.